Xingsheng Youxuan is an Internet "new retail" platform focusing on people's livelihoods. It is mainly aimed at solving the daily needs of family consumers and provides a full range of selected commodities, including vegetables and fruits, meat, aquatic products, rice noodles, grain, oil, daily necessities and other products. Xingsheng Youxuan's business has reached 15 provinces and municipalities, including Hunan, Hubei, Guangdong, Jiangxi, Sichuan, Chongqing, Shaanxi, Guizhou, Henan, Guangxi, Fujian, Hebei, Shandong, Jiangsu and Anhui, and more than 6,500 prefectural (county) level cities, as well as more than 50,000 rural villages. Relying on community-based physical convenience stores, the company provides services to customers through the "pre-sale + pick-up" model.
In August 2020, Xingsheng Youxuan was ranked 351st on the <Suzhou High-tech Zone - 2020 Hurun Global Unicorn List> and on 12 January 2021, the company was awarded the "Most Concerned Startups of the Year" by Sina.