Investment Philosophy
✓ Based on the value investment philosophy, focus on the company's fundamental and long-term development prospectus and buy "Good Companies" at reasonable price to achieve a high compound return in the medium-to-long term.
✓ Select high quality companies with stable competitive advantages in the industries with large growth potentials, and pursue ideal risk-adjusted returns in the portfolio level.
Investment Strategy
✓ In-depth study of the company:
- fully understand the business model of the target companies, conduct comprehensive analysis about the companies' financial status, competitiveness of products and brands, research capabilities etc.
- closely track the company's operation and follow the upstream and downstream development.
✓ Deep research on the target industries:
- comprehensively analyze data in the sub-industry, understand the development and evolution of the industry;
- work closely with the industry experts and main players in the industry;
- find the long-term winners in the industries.